Broker Check

Housing Prices Are Up—But Is Homeownership Really Affordable?

 

By Elliott Singer & Evan Kemp

Housing prices are everywhere right now: headlines, dinner conversations, and group texts where someone inevitably says, “I should’ve bought five years ago.” It’s noisy, emotional, and often confusing. Beneath all that chatter is a simpler question most buyers are really trying to answer: can I afford a home that makes sense for my life today?

Answering that means stepping away from catchy rules of thumb and feel-good sayings about real estate always going up. It means looking at real data, long-term trends, and an often-overlooked truth: affordability isn’t about the sticker price. It’s about what your monthly budget can actually handle.

Start With the Facts

So what do we do at DLAK? We look at the facts.

Housing prices are at all-time highs. In Dayton, homes selling for $600,000 today were closer to $300,000 just 15 years ago. In Cincinnati, houses now selling for $350,000 were selling for roughly $122,000 only ten years ago. Those numbers feel shocking—and they should.

The Long-Term Trend Isn’t Smooth

Most people see long-term appreciation charts and assume the trend will continue indefinitely. But when you dig into the data, the path isn’t smooth. It’s lumpy. Long-term averages hide periods of rapid growth followed by stretches of stagnation.

For example, from March 1999 to March 2017, Ohio housing prices appreciated at an average annual rate of 1.23%. Over that same period, inflation averaged 2.20%, while the S&P 500 returned about 5.92% annually. Housing didn’t just underperform stocks—it didn’t even keep up with the pace of inflation.

The Recent Surge Changed Expectations

Then came the recent surge. From March 2017 to March 2025, Ohio housing prices averaged 8.53% annual growth. Inflation averaged 3.62%, and the S&P 500 returned about 13.27% annually. That’s a massive shift—and one that understandably reshaped expectations.

*Inflation measured as CPI from St. Louis Fed, https://fred.stlouisfed.org/series/CPIAUCSL

Housing info from https://www.macrotrends.net/3786/ohio-home-price-index

What the Numbers Actually Tell Us

So what does all of this mean?

While my crystal ball is still on layaway at Amazon, one thing is clear: housing prices won’t keep rising at 8.53% per year forever. At some point, there will be a reversion to the mean. That could happen through declining prices—or through long periods where prices simply move sideways while incomes and inflation catch up.

Why Affordability Is About Cash Flow

This is where affordability gets misunderstood. Affordability isn’t about price. It’s about cash flow. A house that “works on paper” but strains your monthly budget isn’t an investment—it’s a liability. Real financial plans are built to survive flat prices, higher inflation, and slower growth at the same time.

Most people don’t buy homes with lump sums of cash. They buy them with monthly payments. That makes the ongoing cost far more important than the headline price. Unfortunately, there’s no good news hiding here. Home insurance and real estate taxes have also risen sharply in recent years, adding even more pressure to monthly expenses.

The Takeaway

Every variable—prices, rates, taxes, insurance—has moved in the same direction. Together, they’ve made housing feel increasingly out of reach.

The takeaway isn’t to predict where housing goes next. You don’t need to. If your budget works today—under conservative assumptions—you’re building real financial security. If it doesn’t, no amount of price appreciation will fix that problem.

Disclosure 

All scenarios and names mentioned herein are purely fictional and have been created solely for training purposes. Any resemblance to existing situations, persons or fictional characters is coincidental. The information presented should not be used as the basis for any specific investment advice. 
This material contains the current opinions of Robert Koscik and his team but not necessarily those of Guardian or its subsidiaries and such opinions are subject to change without notice. Any chart and graph  are for illustrative purposes and are not intended to suggest a particular course of action or represent the performance of any particular financial product or security. Past performance is not a guarantee of future results. This material is intended for general public use. By providing this content, Park Avenue Securities LLC and your financial representative are not undertaking to provide investment advice or make a recommendation for a specific individual or situation, or to otherwise act in a fiduciary capacity. 
Data and rates used were indicative of market conditions as of the date shown. Opinions, estimates, forecasts, and statements of financial market trends are based on current market conditions are subject to change without notice. References to specific securities, asset classes and financial markets are for illustrative purposes only and do not constitute a solicitation, offer, or recommendation to purchase or sell a security.  Guardian, its subsidiaries, agents, and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. Tax laws are always subject to change. 
 Securities products and advisory services offered through Park Avenue Securities LLC (PAS), member FINRA, SIPC. OSJ: 419 Plum Street; Cincinnati, OH 45202. Phone: (513) 579-1114. PAS is a wholly owned subsidiary of The Guardian Life Insurance Company of America (Guardian), New York, NY. DLAK Wealth Advisors LLC is not an affiliate or subsidiary of PAS or Guardian and is not registered in any state or with the U.S. Securities and Exchange Commission as a Registered Investment Advisor. 8600066.1 Exp 11/27